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Flip the Switch, Groom Longer, Feel Better

Let Prima do the hard work—so your body doesn’t have to.

Why Prima?

Smarter Grooming

Uses less shampoo, water, and effort—every bath is optimized.

More Time, More Clients

Faster washes = more appointments without extra strain.

Designed to Support You

Reduces physical effort so you can groom longer and feel better.

Curious how it works?

Discover what makes Prima the grooming game-changer.

Meet the Machines

FurLuxe

Who it's for

Pet Owners/ Low Volume Pros

Pets Per Day

Up to 8 Pets Per Day

Priced From

From $875

EncoreV2

Who it's for

Low to Mid Volume Pros

Pets Per Day

Up to 16 Pets Per Day

Priced From

From $1025

The Original

Who it's for

High Volume Pros

Pets Per Day

20+ Pets Per Day

Priced From

From $1410

FurLuxe Pro

Who it's for

High Volume Pros

Pets Per Day

20+ Pets PerDay

Priced From

TBD

The Encore

Who it's for

Low Volume Profesionals

Pets Per Day

Up to 8

Priced From

From $1025

WHAT CLIENTS SAY

The Prima Bathing System is the most efficient bathing system on the market. In 2005, I purchased the salon model which still runs like a champ to date.


Prima increased the overall productivity in my dog grooming salon by producing cleaner coats, using less water and shampoo, cutting bathing time in half, and reducing body strain during the bathing process. Not to mention the time saved by using this bathing system in my salon. The Prima Bathing System delivers the perfect balance of flow and pressure to create a gentle and effective clean. I call it my "giant frothing machine".


The truth is, the dogs love the Prima bathing experience and I take pride in providing the highest level of quality grooming care for the pets I groom professionally.

Amy Leigh

Go Groomer

YouTube Personality

Made in
the USA

Groomer
Approved

Family Owned & Operated

Stay informed, read our blog!

See it in Action

Amy Leigh, the Go Groomer puts it through it's paces and gives you a little walkthrough

Ready to Power Up Your Grooming Game?

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